Is Socrates a feminist How might one argue that he is How would they Essay

Is Socrates a feminist How might one argue that he is How would they argue that he is not Which position is right - Essay Example Significantly, to an extent Plato promoted the notion of both men and women being equal with some of his views supporting this claim specifically in book 5, where he tackled on Socrates’ view that women have plenty potential as philosopher-rulers or guardians of the state (VanHeest 1). On the support for women equality platform, the foundation of this claim is his assertion that a human should be judged on his or her soul and not on external appearance altogether. However, there are more of his views that entrench his stand on feminism i.e. that woman’s biology should not settle the question of her destiny and women’s intelligence and reason should also be utilized when it comes to the running of the state; matter of fact, these two views are the ones that serve the basis for the belief that to a certain extent Plato supports the feminist’s views (Cuizon 1). Socrates radically states that women should also get the same training in the society as men, in th e areas of geometry, gymnastics, music, and with these most people fall under the misconception that Socrates is a feminist. Considerably, he gives a lot of support to women arguing that they should also be allowed to have active roles in the republic; however, this campaign is not based on feminism or because he feels that they deserve it due to the centuries of uneven status in the society. Socrates views both men and women to be equal in all aspects except strength, and is aware that both genders fall into one of the three parts of the soul, being either spirited, rational or appetitive, hence they all have uses in the city (Vilchez 1). Additionally, he is familiar with biological essentialism noting out that even though women might not be strong as men they play a fundamental role to the city and its comprehensive success. The overall analysis of women by Socrates gives him the idea that they are of use in any perfect society despite the diversity in strength when compared to me n; however, he believes that there is no single thing that only men or women can do. Significantly, Socrates speaks against gender roles that are still relevant in the world of today stating out that no profession is suited solely for man or for woman despite the many junctures where people believe that, especially when it comes to leadership. In the world of today, the payment/salary varies with men being paid more than women and it has been hard to address this issue until recently with a significant number of people continuing to fight against the gender discriminations (VanHeest 1). One of the factors that make Socrates sound like a true biological essentialist is his notion that men are stronger than women which is typically true. The point on no one task is a job that can only be done by one sex is encouraging since nowadays there are men cooking and women who fight; nonetheless, there are still tasks that are dominated to one gender like the army’s are full of men who have proven to be stronger than women. There is often the confusion between biological essentialists and feminists for instance in this case, Socrates is more of a biological essentialist than a feminist, believing that even though men tend to be stronger than women, it does not justify the women being denied involvement to their full

In Mass Boom Wing Structure Engineering Essay

In Mass Boom Wing Structure Engineering Essay Wing structure is a main part of the aircraft which transmits resist applied loads and provide and maintain aerodynamic shape. Mass Box beam Box beam Multi-spar Delta Wing http://www.free-online-private-pilot-ground-school.com/images/wing-components.gif FIGURE 1: Wing components (http://www.free-online-private-pilot-ground-school.com/aircraft-structure.html) 1.1 Mass boom structure In mass boom wing structure there are flanges with one or two spares to bear the bending and the torsional load is carried by spar webs. The outer wing is only works against the buckling due to shear forces with help of the ribs and span wise stiffeners. Mass boom structure is mostly use on slow aircraft with thick wings and low wing loadings. (Torenbeek.E 1999, p259) C:UserscompaqDesktopCapturen.PNG FIGURE 3: Typical single spar Mass boom structure (SYNTHESIS OF SUBSONIC AIRPLANE DESIGN, 1988) Advantages in Mass boom structure Tapered booms are uncomplicated to manufacture and might be modified to the local stress level preferred. High stress levels are achievable. Disadvantages of Mass boom structure Failure of spar boom is catastrophic, due to the absence of fail-safe characteristics; the mass boom wing structure is no longer used in new transport aircraft designs. Due to the high stress in the spar boom the deflections under bending loads are large. The skin plays no part in, the absorbing the bending moment so that is not used very efficiently. If two-spar configuration is used, the spar height is less than the airfoil thickness. The forces in the spar booms due to bending are thus increased and more material will be required. Many ribs are required to stabilize the spar booms. The skin will be buckle when loaded if no stringers are used; this will adversely affected the aerodynamic cleanness. (Torenbeek.E 1999, p260) 1.2 Box beam structure In box beam construction there are thin skins or webs and stringer jointed in box shape. This wing designed to carry shear, bending and torsional loads. Box beam structures incorporate skin panels, which are stressed only to take shear forces, but also the end load due to bending. From the point of view of fail-safe design and stressed skin structure is much better than the mass boom type. (Torenbeek.E ,1999, p260) This method is more suitable for aircraft wings with medium to high load intensities and differs from the mass boom concept in that the upper and lower skins also contribute to the span wise bending resistance. Another difference is that the concept incorporates span wise stringers to support the highly-stressed skin panel area. The resultant use of a large number of end-load carrying members improves the overall structural damage tolerance. http://www.scribd.com/doc/39959654/WING Advantages of box beam structure The advantages of the box beam will be evident when considerable skin thickness is required to obtain sufficient tensional rigidity on wing design for high speed and thin, high aspect ratio wings. In lightly loaded wings, however the stress level in the upper skin will be kept fairly low to avoid buckling and the differences in weight will be small as compared with the mass boom type. Disadvantages of box beam structure Interactions among the ribs and stringers are a main advantage of the box beam, because of these ribs has to go by the stringers or path of the load can be fail. Also this structure has many joints which make the wing structure heavy. It needs more assemble time, increases complexity, stress concentration areas and manufacturing cost.( http://www.scribd.com/doc/30983628/olaestruclayout-1#) 2. MATERIAL SELECTION FOR THE WING STRUCTURE Several significant factors considered when selecting materials for aircraft structural applications. http://www.scielo.oces.mctes.pt/pdf/ctm/v20n3-4/v20n3-4a11.pdf Materials properties such as: à ¢Ã¢â€š ¬Ã‚ ¢ Ultimate stress à ¢Ã¢â€š ¬Ã‚ ¢ Yield stress à ¢Ã¢â€š ¬Ã‚ ¢ Stiffness à ¢Ã¢â€š ¬Ã‚ ¢ Temperature limits à ¢Ã¢â€š ¬Ã‚ ¢ Corrosion resistance à ¢Ã¢â€š ¬Ã‚ ¢ Fatigue resistance à ¢Ã¢â€š ¬Ã‚ ¢ Fracture toughness à ¢Ã¢â€š ¬Ã‚ ¢ Fragility at low temperatures à ¢Ã¢â€š ¬Ã‚ ¢ Crack growth resistance à ¢Ã¢â€š ¬Ã‚ ¢ Ductility à ¢Ã¢â€š ¬Ã‚ ¢ Maintainability à ¢Ã¢â€š ¬Ã‚ ¢ Reliability à ¢Ã¢â€š ¬Ã‚ ¢ Fabricability The main group of materials used in aircraft construction has been: à ¢Ã¢â€š ¬Ã‚ ¢ Wood à ¢Ã¢â€š ¬Ã‚ ¢ Steel à ¢Ã¢â€š ¬Ã‚ ¢ Aluminum alloys à ¢Ã¢â€š ¬Ã‚ ¢ Titanium alloys à ¢Ã¢â€š ¬Ã‚ ¢ Fiber reinforced composites Aluminium alloys usage in structural parts In aircraft structures Aluminium alloys are mainly used since its a relatively low-cost, simply produced and machined. Rib is a structural part of the wing to which keeps the aerodynamic profile, and oppose the distributed aerodynamic pressure loads along with the skin, distribute concentrated loads into the structure redistribute stress around any discontinuities Increase the column buckling strength of the stringers through end restraint.( http://www.scribd.com/doc/30983628/olaestruclayout-1#) Increase the skin panel buckling strength. Group 7000 aluminium alloy used in Compression applications like this, where static strength is more important than fatigue or damage tolerance. It is also used in Upper wing surfaces and beams. Wing Spars Transmit bending and tensional loads. Produce a closed-cell structure to provide resistance to torsion, shear and tension loads. (http://www.scribd.com/doc/30983628/olaestruclayout-1#)These usually comprise thin aluminium alloy webs and flanges, sometimes with separate vertical stiffeners riveted to the webs. The flanges are extruded or machined and bolted or riveted onto the webs. Skin is to form impermeable aerodynamic surface, Transmit aerodynamic forces to ribs stringers, Resist shear torsion loads.( http://www.scribd.com/doc/30983628/olaestruclayout-1#) Aluminium alloy used to manufacture the wing. Aluminium alloys and their recommended applications Material Recommended Application 2024-T3, T42, T351, T81 Use for high strength tension application; has best fracture toughness, slow crack growth rate and good fatigue life. 2224-T3, 2324-T3 8% improvement strength over 2024-T3; fatigue and toughness better than 2024-T3. 7075-T6, T651, T 7351 Have higher strength than 2024, lower fracture toughness, and use for tension applications where fatigue is not critical. 7079-T6 Similar to 7075 but has better thick section properties than 7075. 7150-T6 11% improvement strength over 7075-T5. Fatigue and toughness better than 7075-T6. 717-T6, T651 Use for compression application. Aluminium-Lithium 10% lighter, 10% stiffer and superior fatigue performance than other AL alloys. PM Aluminium Higher strength, good fatigue life, good toughness, higher temperature capability and superior corrosion resistance. TABLE 2: ALUMINIUM ALLOYS AND THEIR RECOMMENDED APPLICATIONS (FROM AIRFRAME STRUCTURAL DESIGN, SECOND EDITION 2002, p 102) Wood The first aircraft were constructed from wood since Wood has a good Strength/weight ratio about 0.1 same as aluminum alloys. http://www.scielo.oces.mctes.pt/pdf/ctm/v20n3-4/v20n3-4a11.pdf Steel Steel are applied in various components in an aircraft. Steel is used for highly stressed Components because of its high strength. Titanium Titanium has an excellent relation stress/weight, good Resistance to corrosion and good creep proprieties. Its uses are limited for special proposes. http://www.scielo.oces.mctes.pt/pdf/ctm/v20n3-4/v20n3-4a11.pdf 3. BENDING MOMENT REDUCTION OF THE WING The bending-moment is the force at each location on the spar that bends the wing upward during normal non-inverted flight, the force rotating the wing around the fuselage. The bending-moment is zero at the wing-tip and maximum at the root. But its value is not proportional across the span. In other words, it is not half as much at the wing mid-point as it is at the root. In fact, the mid-point bending-moment is only about a 1/4 of the root value. A340-200 is a modern passenger transport design which has box beam structure wing with 197ft wing span and 610,000 lb maximum takeoff weight.( http://en.wikipedia.org/wiki/Airbus_A340#Specifications) Bending moment = (Total weight*Total wing span)/8 FIGURE 5: BENDING MOMENT VS SPAN POSITION The  maximum bending moment  magnitude occurs at the  wing  root Wing weight is linearly proportional to the wing root bending moment. Therefore if we reduce the weight of the aircraft by using light material it can reduce the maximum bending moment on the wing root. Also the wing span is proportional to bending moment; the bending moment can be reduced by reducing the wing span of the aircraft. Wing with high aspect ratio with entire swept box structure wing moves towards the root and therefore forward of the aircraft. Then in order to maintain balance smaller wing lift and larger tail plane lift will be required. The inboard shift in the lift will decrease the wing root bending moment. When engines are mounted on the wings, their weight is obviously going to be borne by the wing structure, along with inertia loads as the aircraft maneuvers. Thrust forces from the engines will also be carried by the wings. With pod-mounted engines the thrust force is bellow the wing and so this tends to twist the wing. This can be used to balance the effect of the aerodynamics of the wing which creates a nose down pitching moment. Another advantage of wing mounted engines is that their weight is close to the area in which lift is produce. This reduces the total fuselage reducing the shear force and bending moment at the wing attachment to the fuselage. So putting the engines on the wings provides bending relief. (Wilkinson 2009,p 32) Outboard fuel tanks reduce the wing bending moment. If the landing gear is not mounted under the wing it reduces the wing weight and it also reduce the bending moment of the wing. Braced wings reduce the wing weight by 30% and it helps to reduce the bending moment of the wing. C:UserscompaqDesktopUntitled.png FIGURE 6: LOADING EFFECTS ON A WING 4. EFFECTS OF WING THICKNESS TO WING WEIGHT The thickness of the airfoil affects the drag, maximum lift, stall characteristics and the structural weight. The thickness is generally given as a ratio of the chord which is referred to as the thickness ratio or the thickness to chord ratio (t/c). An airfoil with a high thickness ratio decrease wing weight since both bending and torsional thickness increase with increasing the thickness. (Roskam, J, 2002, p69) Wing weight is strongly affected by thickness, particularly for cantilever wings. Thicker is lighter FIGURE 7: Effect of Thickness Ratio on Wing Weight (Airplane Design, 2002) GD method (Roskam, J, 2002, p69) to estimate the wing weight of the commercial transport aircrafts Ww = {0.00428(S0.48) (A) (MH) 0.43 (WTO nult) 0.84 ( Ã‚ ¬) 0.14}/ [{100 (t/c) m }0.74 (Cos Æ’â„ ¢1/2)1.54 ] (Roskam, J, 2002, p69) Definition of terms and data of Boeing 747-400 Ww = Structural weight of the wing S = Wing area in ft2 = 6027.78  ft2 A = Wing aspect ratio = 7.4   WTO = Takeoff weight in lbs = 875,000  lb nult = design ultimate load factor = 1.5  Ã‚ ¬ = Wing taper ratio = 0.37 (t/c) m = Maximum wing thickness ratio Æ’â„ ¢1/2 = Wing semi-chord sweep angle = 33.50 MH = Maximum Mach number at sea level = 0.885 This equation is valid only in the following parameter ranges MH from 0.4 to 0.8 (t/c)m from 0.08 to 0.15 and A from 4 to 12 Ww = {0.00428(60280.48) (7.4) (0.885) 0.43 (875000ÃÆ'- 1.5) 0.84 (0.37) 0.14}/ [{100 (t/c) m }0.74 (Cos 33.50)1.54 ] When (t/c)m is 0.08,Ww = 36747.3657 When (t/c)m is 0.15 Ww = 23078.37734 From the above calculations we can come to a conclusion that the thicker wing is lighter than the thinner wing. (1494 Words)

On Top of the World :: English Literature Essays

On Top of the World This winter wonderland called Austria is full of small villages surrounded by snow capped mountains that look like someone has come along with some icing sugar and generously topped each one. Mountain after Mountain clustered together, with pine trees placed here and there that are dappled with snow. A real life picture post card with chocolate box wooden houses and roof tops covered in crisp clean snow. Pretty balconies with people sat enjoying a glass or two of the local Gluevine which tastes of hot red wine with a hint on cinnamon that warms your very soul. People sat inside the houses in front of raging log fires cosily wrapped in thick warm blankets with a huge mug of hot chocolate covered with a generous topping of grated chocolate. Going up the mountain in the lift with the mountains leering over you like a huge dragon ready to pounce and the tiny houses below getting smaller and smaller as they disappear, passing through fluffy white cotton wool like clouds you must remember to hold on tight as the lift comes to a sudden abrupt jolt just before it reaches its destination at nearly the top of the mountain. Walking around up here, high above the madness of the world below you find peace within yourself, you feel you are catching up on lost time spent rushing around at home. Stopping and taking a moment to close my eyes and breath in the fresh clean spring like air then slowly opening them to the wonder of the view around me I feel I’m making the most of life. Standing here with a whimsical look on my face, life feels magnificent, and it feels good to be alive watching the children playing in the snow with glowing red tipped noses and rosy cheeks there smiles telling a story of happiness and freedom to just be children unrestricted by the rules of the world below. Adults free of the troubles of everyday life with huge smiles enjoying the local culinary specialities like large bowls of hot delicious soup with great chunks of fresh bread. How wrong I was to feel so daunted at the thought of my first winter holiday being on top of an artic slushy snow laden mountain freezing to death for a whole week didn’t exactly fill me with excitement and wonder. Before me is the most incredible view I’ve ever seen, I always believed that good old Blighty was the prettiest place on earth with its countryside of rolling hills and lush green landscape.

Marketing Mix Essay

Introduction Marketing Mix is a major concept in modern marketing and involves practically everything that a marketing company can use to influence consumer perception favorably towards its product or services so that consumer and organizational objectives are attained, i.e. Marketing mix is a model of crafting and implementing marketing strategy. In this assignment, I will discuss the major marketing mix variables as classified by Prof. E. Jerome McCarthy which are: i. Product ii. Price iii. Place (Distribution) iv. Promotion. Throughout the assignment I will prefer to use my reference to Sony Corporation. I will refer to this company how it has diversify its market products, the price range, places for distribution and the promotional strategies they have used to promote their products. SONY Corporation In Brief Sony Corporation is a multinational conglomerate corporation headquartered in Tokyo, Japan, and one of the world’s largest media conglomerate with revenue of US$88.7 billion (as of 2008) based in Minato, Tokyo. Sony is one of the leading manufacturers of electronics, video, communications, video game consoles and information technology products for the consumer and professional markets. Its name is derived from Sonus, the Greek goddess of sound. Sony Corporation is the electronics business unit and the parent company of the Sony Group, which is engaged in business through its five operating segments—electronics, games, entertainment (motion pictures and music), financial services and other. These make Sony one of the most comprehensive entertainment companies in the world. Sony’s principal business operations include Sony Corporation (Sony Electronics in the U.S.), Sony Pictures Entertainment, Sony Computer Entertainment, Sony BMG Music Entertainment, Sony Ericsson and Sony Financial Holdings. As a semiconductor maker, Sony is among the Worldwide Top 20 Semiconductor Sales Leaders. The company’s slogan is Sony. Like no other. SONY Products The first market mix element is Product. A product is anything that can be offered to a market for attention, acquisition, use or consumption that might satisfy a need or want. Product decision normally base on brand name, Functionality, Styling, Quality, Safety, Packaging, Repairs and Support, Warranty, accessories and Services. These product attributes can be manipulated depending on what the target market wants. Also, customers always look for new and improved things, which is why marketers should improve existing products, develop new ones, and discontinue old ones that are no longer needed or wanted by the customer. Sony has a variety of products ranging from electronic devices, games and entertainment. So, briefly Sony products can be categorized in the following major product categories: i. Television and Projectors: Bravia LCD TV, CRT TV, Home theatre projector, Business Projector, Public Display Panel. ii. Home video: Blue-ray disc player, DVD player, DVD portable player. iii. Home Audio: Hi-Fi Systems, Home audio accessories. E.g. Digital media port. iv. Home Theatre system: DVD Home Theatre System, Home Theatre Component System, Home Theatre System Accessories. v. Digital Photography: Digital SLR, Cybershot Digital Camera, Digital Photo Printer, Digital Photo Frame vi. Hand cam video camera: Handycam high definition video Camera, Handycam Standard Definition Video Camera, Handycam Accessoriesiv, Digital Photo Printer, Digital Photo Frame. vii. Computer Peripherals: VAIO laptops and computers, VAIO accessories, Business Projectorsiv, Memory Stick. viii. Portable Audio: Walkman mp3 series, CD Walkman series, CD/Radio/Cassette player, Radio, Voice recorder, Audio Accessories ix. Game: Playstation 3, Playstation 2, PSP (Playstation Portable) x. In-Car entertainment: Xplod CD receiver, Xplod in car visual, Xplod Cassette receiver, Xplod Amplifier, Xplod Speaker/Subwoofer xi. Mobile phones : Phones, Phone Accessories. xii. Storage and Recording media: Memory Stick, USB storage media, Data storage media, Video Storage media, Audio media, Storage media, Professional media. xiii. Battery and Charger SONY Promotion Brief Introduction: Promotion is a key element of marketing program and is concerned with  effectively and efficiently communicating the decisions of marketing strategy, to favorably influence target customers’ perceptions to facilitate exchange between the marketer and the customer that may satisfy the objective of both customer and the company. A company’s promotional efforts are the only controllable means to create awareness among publics about itself, the products and services it offers , their features and influence their attitudes favorably. Advertising: SONY has advertised its products through many different ways and media. Through TV we have seen different advertisements of its products such as Bravia televisions or Sony wega TV. Sony also advertise its products by targeting those favorable television programs, like sports, series and also it has its own channel called Sony TV channel. Sony uses some events like Miss India2008 to promote its products. Also, Sony has advertised its games like Playstation 3, Playstation 2 and PSP using sports like football in England premiere league. Through newspapers like Times of India, Sony has advertised a wide range of products it offers to its customers. And also through Posters a message has been sent to a lot of people to be aware of the products which Sony offers. Sony also uses direct – response advertising. This is type of advertising that encourages the consumer to respond either by providing feedback to the advertiser or placing the order with the advertiser either by telephone, mail or the internet. Such advertising is done through direct mail or catalogues. Sony incorporates co-operative advertising in its advertising process. Sony corporation provides the dealers (e.g. Sony World) with the materials and guidelines to develop ads for print, television or radio commercials. This ensures that message is in line with, what the manufacture wants to communicate. The company and the dealers usually share the media costs and hence, the name ‘co-operative advertising’. Sales Promotion: Sales promotion is a marketing discipline that utilizes a variety of incentives techniques to structure sales – related programs targeted to customers, trade, and/or sales levels that generate a specific, measurable action or response for a product or service. Sales promotions for example includes free samples, discount, rebates, coupons, contents and sweepstakes, premiums, scratch cards, exchange offers, early bird prizes, etc. Sony has promoted its products through different sales promotional  strategies. For example after the release of the Sony BRAVIA television sets, Sony promoted them by earl bird prizes by saying that all BRAVIA full HD LCDTVs purchased during July 2008 and registered within two weeks of purchase qualify for a Bonus Playstation 3 as long as the customer claims is one of the first35,000 received and validated by Sony. Also Sony has promoted its Sony Ericsson P1i phones by including a scratch cards which gives the customer the offer to download 10 free software application for that mobile phone. Sony Ericsson has also promoted its Sony Ericsson K550i Mid-Range Cyber-shot Phone that if you buy it you get a free Bluetooth headset with one year manufacturer’s warranty Public Relations and Publicity: Public relations is a broad set of communication activities employed to create and maintain favorable relationship with employees, shareholders, suppliers, media, educators, potential investors, financial institutions, government agencies and officials and society in general. Through its website, Sony corporation has its provided contacts for those customers who will be in need of any information from the company. In this way Sony can create a mutual relationship with its customers and ensure that it serves the wishes and demands of its customers. SONY Place (Distribution) Decisions with respect to distribution channel focus on making the product available in adequate quantities at places where customers are normally expected to shop for them to satisfy their needs. Depending on the nature of the product, marketing management decides to put into place an exclusive, selective or intensive network of distribution, while selecting the appropriate dealers or wholesalers. Sony being the company which positions itself as a seller of durable and high-end products, it is practicing selective distribution of its products from the selective dealers i.e. SONY World. Apart from this there are grey-markets in India and other countries where a practice of intensive market coverage is practiced, and the products in these kind of markets normally do not posses all the features and benefits which Sony offers e.g. warranty and guarantee. Sony distributes its products in various channels. It uses Zero-level channel, one level channel  and two-level channel. In India, Sony has used the method of one-level distribution channel. This means that, customer buy their Sony product from the retailers recognized by Sony, and these retailers buy the products directly from the company itself. SONY Price Pricing decisions are almost always made in consultation with marketing management. Price is the only marketing mix variable that can be altered quickly. Price variables such as dealer price, retail price, discounts, allowances, credit terms etc. influence the development of marketing strategy, as price is a major factor that influences the assessment of value obtained by customers. Customers directly relate price to quality, particularly in case of products that are ego intensive of technology based. Sony being a company which emphasize product quality, it tends to sell its products with price range from moderately-high to high-prices, depending on the use and the targeted customers. For example, Lets consider Sony series of VAIO laptops. Sony has tried to categorize the laptops according to style, user, purpose, mobility and performance, and each a corresponding price. The laptops sold by Sony in India include a series of Sony VAIO, this are VAIO SR, VAIO FW, VAIO tokage, VAIO CR, VAIO NR, VAIO TZ and VAIO SZ. VAIO SR, boast on the excellence in mobility and perfection in performance. This laptop was designed for businessmen and its price is around Rs. 75,000/ VAIO FW, boast of theatrical experience and world class performance. This model was designed mainly for home user or casual user of laptops who aims on media playback. The price of it is around Rs. 80,000 and Rs.1,25,000. VAIO CR, boast on style and texture. Depending on the configuration, the prices are from Rs. 40,000 to Rs. 65,000. VAIO NR, boast of natural, chic design. It was designed to meet customers ambiance and lifestyle. For this reason the Sony corporation has decided the price of the laptop to be Rs. 40,000 and Rs. 50,000 depending on the configuration. VAIO TZ, boast of elite lifestyle, and high class performance. This laptop was designed purposely for business as it is light weight, high processing speed, and flash memory storage and longer backup power. For all this facts Sony has priced it to be between Rs. 1,15,000 and Rs. 1,40,000.VAIO SZ, boast of premier mobility and executive excellence. This laptop was  developed by Sony to target executives and business people who are mobile. The laptop is fitted with hybrid hard disk drive and motion eye camera and Bluetooth compatible headset with applications for increasing mobility and video conferencing. It’s price is about Rs. 1,24,000

Definition of Cloud Computing Essay

â€Å"What is your definition of cloud computing and how does it impact your business?† Cloud computing has been around for a while. It has been lurking in the ICT industry in smaller forms and companies have generally been using the service internally without realizing it. Only a few years ago, the sudden realization that cloud computing can save an organization massive operational costs came to the fore. Organizations were getting bigger and the cost of doing business was becoming expensive. Organizations that were expanding globally, i.e. beyond their country’s borders were discovering that the infrastructure costs per country varied and in some instances were none-existent as the country did not have the buying power to procure the latest infrastructure. This meant that organizations that had SOE (standard operating environments) and were mandated by policy to conform to specific standards began to find it more difficult to maintain their standards. This in turn meant that compromises would need to be made to security policies and the method in which data was delivered to international clients had to be changed to enable this to happen. So, it was only natural that when cloud computing service providers began an aggressive push for their services, the world breathed a sigh of relief. Here at last was a service that could be delivered virtually anywhere in the world and even more beneficial was the fact that the service could be delivered down to handheld devices such as smartphones and the iPad. In addition to this, cloud computing enabled an organization to maintain its policies seamlessly across multiple sites which may be located in different countries. The entire platform could be used to virtually centralize the data and the policies associated with it. So, exactly what is cloud computing? To the layman, the simplest definition is the storage of data in a virtual cloud with the Internet being used as the backbone to access and work on data. The Cloud The Cloud Data Flow Data Flow For a user who is always on the move, cloud computing makes it easier to access and work on data regardless of the location and it also allows the user to be in touch with his office because cloud computing is not restricted merely to information sharing but also allows for the bridging of the user and his colleagues by way of video conferencing, virtual boardrooms and other features that enable a user to remain connected. From a more technical perspective, the data is stored in data farms that can be made up of SANS, virtualization, security layers and connectivity mediums that allows for the quick access to data. The benefits of cloud computing are no doubt massive but what does this mean for the financial industry? What does this mean for an industry that is built up on a rigid set of information security policies, all with the one objective of protecting customer information and transaction records? For someone such as me, the financial industry is almost akin to the Russian iron curtain. Customer data is jealously guarded and information relating to the financial systems is kept securely under lock and key. Every single user is tasked to ensure that any information coming out of the system is used exactly and only for the purpose it is deemed and destroyed once it has been used. In addition to this, the ICT industry in the finance industry has a massive task on its hands. It is responsible for ensuring that intrusion attempts are detected and arrested on the spot and any data traversing out of the network is secured to the point of destination. Naturally, the ramifications of any breach can be potentially fatal. Breaches of customer data can usually result in: * Customer legal action, i.e. being sued * Non-compliance of central bank regulations can lead to fines * Loss of reputation * Loss of revenue These factors can usually be devastating for any bank. After all, customers expect their personal information to be kept secure when dealing with a bank given that no one likes their financial information splattered across the public boards for the world to see. If an example is sought here, one need only look at the Swiss banks. â€Å"†¦When people worry about their money, they rush it to Switzerland, even when domestic laws forbid it. Switzerland never seems to have any trouble which would adversely affect the value of its currency or the safety of the money entrusted to its bankers (Vicker 3, 4).† This was the general norm until recently in 2009 when the US demanded that the Swiss Bank UBS turn over details of US clients who were suspected of tax evasion, â€Å"†¦fight between U.S. authorities and the Swiss banking giant, UBS, the veil is about to be pierced. UBS agreed on Wednesday to turn over identifying information on 4,450 accounts which the IRS believes hol d undeclared assets belonging to Americans. Those accounts were believed to hold about $18 billion†¦ Accounting Web (08/20/2009 – 08:26).† Ultimately, this defined a new era for Swiss banking because another country had successfully infiltrated the closely guarded secrets of the Swiss banks and managed to demand data be handed over through legal channels. So what does this mean for organizations in the financial sector where security is paramount? Naturally, no financial institution wants to lose control of its data or being in a position where it cannot control the flow of data accurately. It is therefore critical that the decision to move to a cloud based environment be studied carefully while gauging the risks involved and the potential loss of customer information if the system were ever to fail. Therefore, it is my belief that organizations in this sector are highly unlikely to move over entirely to the cloud based system. Federal and central regulations would play a crucial role in the decision as well as the security aspects. For any financial organizations contemplating this move, it would certainly not be done by way of hiring a vendor providing the service and instead the organization would build its own private cloud where it would enforce all the necessary regulations and policies that would ensure the security of the data. It is also prudent to remember that the core applications of financial organizations are generally built around legacy based languages such as COBOL and these cannot be easily migrated to a web based system given that there are transactional processing issues such as response times, etc. that need to be factored. For financial institutions, the change would be far too massive and require an almost complete overhaul of the existing investments in the infrastructure and a change in the central policies. In addition to this, there is always the greater risk of data losses as Goo gle experienced recently which left a few thousand customers without access to their mailboxes and ultimately losing their data. In a cloud based environment, the risks of such occurrences particularly where customer data is concerned are far too great to be reckoned with – even if the ratio is small, that risk cannot be taken. Organizations in the financial sector are dictated on industry expected practices such as data retention periods, backup methodology, archiving, backup security and a whole host of other protocols that need to be followed when dealing with customer data. In an environment such a cloud based one, these methodologies cannot all be applied given that the environment is changed from a more rigid and manageable structure to a more fluid structure. In conclusion, the concept of cloud computing is indeed a fascinating one and offers massive savings for any organization that ventures into it however for industries where customer information security is the key to survival, the prospect of going to a cloud based system unless it were a privately built and controlled one would not induce any encouragement in the financial sector. Nonetheless, it is hoped that in the future, central regulations will be changed to encourage the migration to cloud and with the appropriate security policies and perhaps an improved security structure, this vision may one day be fully embraced by the financial industries around the world. * Vicker, Ray. Those Swiss Money Men. New York: Scribner, 1973. * Accounting Web. Swiss Bank UBS agrees to reveal U.S. secret accountholders, http://bit.ly/iO4bX6, August 20, 2009, 08:26

20 Exploratory Essay Topics on Mayan Civilization

20 Exploratory Essay Topics on Mayan Civilization Mayan civilization is probably one of the most fascinating and intriguing cultures that ever existed on Earth. From its unclear origins to incredible scientific and artistic advances achieved by the Mayan culture at its peak to its sudden unexplainable demise – everything about it looks as if it was invented specifically to pique the curiosity of later generations. Mayan civilization is a mind-boggling combination of seemingly incompatible elements. It never evolved past the Stone Age. Like all other Mesoamerican cultures, ancient Mayans never knew metalworking, the wheel and many other advances that most civilizations make relatively early in their development. Nevertheless, they managed to create architecture that took into account advanced factors such as stress and strain, astronomical and mathematical systems that were by far superior to anything that existed at the time and were far beyond their own needs. They could do sums up into the millions, predict movements of the planets for thousands of years ahead and were probably the first to define the concept of the mathematical zero. At the same time, they practiced brutal human sacrifices, ritual torture, bloodletting and cannibalism. Any and all of these aspects of their civilization can be used as a basis for an excellent exploratory essay – here are 20 sample Mayan civilization e ssay topics for you to start from: Mass Exodus of the Maya: Possible Reasons The Mayan Religion and Human Sacrifice The Concept of Death in the Mayan Culture The Significance of Bloodletting Ceremony in the Mayan Culture Maya Calendar and the End of the World in 2012 Syncretic Religion of Modern Maya The Ritual Ballgame and Its Importance for the Mayan Culture The Idea of Cyclical Development in the Mayan Culture Discovery of the Mayan Civilization by John Lloyd Stephens and Frederick Catherwood Scientific and Cultural Achievements of the Mayan Civilization The Written Legacy of the Mayan Civilization The Economy of Ancient Mayan City-States The Mayan Language and Preservation of the Mayan Culture The Modern Maya: Keeping the Traditions of the Past Maya Mythology and Its Connections with Other Mesoamerican Beliefs Urban Design of Ancient Mayan Cities Peculiarities of the Maya Script Ancient Mayan Cuisine and Agriculture as a Reflection of the Culture Methods of Human Sacrifice used by the Mayan Civilization and their Ritual Significance Incredible Advances of Mayan Astronomy and Mathematics As you may see, there is a lot you can say about the Mayan civilization, and since its discovery in the 19th century a lot has been added to our knowledge about this ancient culture – which means that whatever topic you choose or create on your own, there is almost certain to be plenty of information you can use. Unhealthy fascination a lot of people had about the end of the world allegedly prophesized by the Mayan calendar to happen in 2012 did a lot to popularize Maya – which you can easily use to your own advantage.

Notes Belonging Essay Example

Notes Belonging Essay Example Notes Belonging Essay Notes Belonging Essay English Related Texts Text 1: Text 2: â€Å"My Big Fat Greek Wedding† Text 3: Text 1: What does it convey about belonging? The image conveys the concept of not belonging. It conveys the idea that a sense of not belonging can cause feelings of frustration and confusion. The image also communicates the message that being different physically from what is accepted as the stereotyped norm can influence whether or not one belongs. It conveys the idea that a certain image is valued in our society and that everybody who does not fall into the stereotyped image is or can be socially rejected. Techniques: Salient image: the salient image is the three tall and thin women that appear to be rejecting the lady that is slightly shorter. The fact that the taller women are the dominating aspect of the image reinforces the idea that these types of women are valued with in our society. o Colour: the dominating women are wearing the colour red while the lady that is being rejected is dressed in the colour green. The colour red is represents beauty, power and passion. The fact that the colour red is worn by the dominating women reinforces the idea that these women are valued in our society. The woman that is being socially rejected is wearing the colour green which usually is a symbol of nature. The green implies that she is naturally beautiful. The image however conveys that her natural and inner beauty is rejected and she is looked down upon as her exterior image does not resemble that that is valued and accepted. o Symbolism: the three dominating woman are looking up, with their noses lifted up in the air. This is usually a symbol of superiority. They believe themselves to more significant than the other lady whom they are rejecting. This conveys that they perceive her as worthless, insignificant and inferior. It clearly emphasises the idea they do not accept her. o Text: the written text â€Å"Damn! Should have worn red † highlights the idea that not belonging causes feeling of frustration and confusion. It shows the viewer that she does not comprehend the reason for her rejection as she does not perceive her self as any different. It conveys that she believes that if she had worn red she would have been accepted into the group. Text 2: What does it convey about belonging? This text conveys that one will always feel a sense of belonging to family and culture to some extent regardless of the circumstances because family and culture shape your identity and are always with you were ever you go. It illustrates the idea that family, culture and beliefs all shape ones identity. It also conveys that sometimes, in order for one to belong within a certain group, they must make change to them selves in order to meet the expectations of the other group. Scenes: 1. Opening/ introductory scene 2. Tula meets Ian’s family 3. Ian’s family meets Tula’s family 4. The wedding ceremony. o Scene one: In this scene, we are introduced to Tula, the protagonist of the movie with her father Gus. From the opening line of the movie, it is clear to us that she has not fulfilled the expectations of her family and specifically her father. â€Å"You better get married soon, you look so†¦ old† her father tells her. The atmosphere represents the mood of Tula. It is raining heavily and dark outside, suggesting that she is discontent with her life. The techniques of flash back and voice over allow us to view Tula in her childhood. These collaboratively convey that as a child Tula was not accepted with her peers as she â€Å"[she] knew she was different from the other girls†. Her culture and significant different appearance was a barrier to her belonging with the other girls at school. Tula’s unacceptance had a profound impact on her as we can clearly see that she was envious of the other girls through â€Å"I so badly wanted to be like the popular girls†. The quotes â€Å"way past my expiration date† and â€Å"I have no life† emphasise the idea that Tula is not content with her life and suggest that she has no aspirations for the future. o Scene two: In this scene Tula is introduced to her boyfriend’s parents. Her boyfriend Ian is a non Greek that her family disproves of. Previous to this Ian showed Tula that he accepts her despite their cultural differences through â€Å"what’s there to work out? We’re not from different species†. This conveys that he perceives them as equal and does not discriminate against her due to her culture and family. In the scene where Tula meets Ian’s family we see the cultural difference is a major barrier to belonging. The awkwardness in this scene and the silence from both parties indicates that their cultural differences restrict them as it causes a lack of communication and understanding. They are unable to empathise with each other. The lighting is dim which further highlights the awkwardness and Tula’s discomfort. Scene three: in this scene, the difference between the two families is clearly illustrated. The close up of Ian’s parents when they first arrive at Tula’s house clearly conveys their shock, confusion and disturbance. This is due to the clash in their lifestyle and also because they were expecting a â€Å"quiet dinner [to] meet [her] parents† and instead find the whole family roasting meat on a spit in the front yard. The silence fro m Ian’s parents when Gus introduces his â€Å"family† conveys that they are speechless and further emphasises their shock. Repetitive close-ups of Ian’s family furthermore convey their shock and inability to comprehend some of the Greeks’ actions. At the end of this scene, we see Gus Portokalos’ perception of Ian’s family and his belief that it will not work between him and his daughter due to the clash in lifestyle as his parents they â€Å"look at [them] like [their] from the zoo† despite their kind actions towards them. o Scene four: It is during the wedding ceremony that the Miller family and Portokalos family finally accept each other. During this scene we see that Ian’s family are finally enjoying them selves as they no longer have a confused and surprised expression on their face. They have finally reached an understanding and came to the ultimate realisation that despite their cultural differences they are still the same and that Ian and Tula should be together. It is in this scene that we see that everyone belongs as they have bonded due to the love of Ian and Toula. The mid shot of Ian’s mother after Gus’ speech allows us to see her expression and reaction to the speech. We see that she has found humour in his speech and agrees that despite their differences they are still the same. Ian’s father tells Toula that it â€Å"is just a really nice wedding† which contrasts with his reaction to when he first saw the reception. The voice over of Toula at the end of this scene â€Å"my family is big and loud. but they’re my family†¦ and where ever I go, what ever I go they will always be there† conveys that she herself has finally come to accept her family, culture and traditions and she finally feels a sense of belonging towards them. Text 3: What does it convey about belonging? This image conveys the struggle for some to belong. It conveys that sometimes difference can cause unacceptance into some groups which ultimately leads to not belonging. Techniques: o Symbolism: The yellow duckling is the outsider. It is different to the others and thus does not belong. It is literally looking up at the other duckling suggesting that it figuratively looks up to them, envies them and admires them. It shows us they the little yellow duckling is struggling to fit in. Irony: the fact that the yellow ducking is not fitting in with the black duckling is ironic because it is usually the yellow ducklings that are the dominant group and the black one is classified as the â€Å"ugly duckling†. This reinforces the idea that being different will cause not belonging with another group. o Colour: The colour green on the other end of the ledge that that the black ducklings are walking on symbolises another side where it is better as the saying goes â€Å"the grass is greener on the other side†. On the other hand, the yellow duckling is stuck on the grey side and is struggling to move up. This conveys that while the dominant group will progress and move forward with their lives the yellow duckling will continuously struggle and be stuck. This conveys that not belonging can affect an individual in a negative way. o Symbolism: the dominant group is above the rejected duckling which symbolises that they are superior and more significant while she is below them. The fact that she is below them conveys inferiority further reinforces the idea that not belonging can have negative effects on an individual.

Questioning the Rejection

Questioning the Rejection I wear three hats FundsforWriters editor, freelance writer, and mystery author. With the first, I have the painful privilege of accepting and declining submissions. In my other two roles, Im the recipient of the decision. As the writer/author, Ive been politely declined, unfortunately ignored, laughed at, and derided tongue-in-cheek I reply to every submission, usually with a reason if the piece was unacceptable. Im booked through 2015, so there is no shortage of submissions. When a concept shows serious potential, the submitter receives an invitation to resubmit an edited version. Some do and some dont. Most, however, are eager to try again. Keep in mind Im not your normal editor. Still, however, I have writers who become irate or question my logic. The ones who complain the loudest are those who resubmit and I do not accept the piece. The argument usually sounds something like this: I did what you asked and you still reject it? Ive invested all this time and effort and you still dont want it? How dare you waste my time. Im done. When you submit to a magazine/newsletter/publisher, you are asking that someone on the other end take their time to read your work and hopefully pay you. You are one of many. Ten, a hundred, maybe a thousand others like you will be considered for the same slot. How would you like to spend an entire day going over submissions knowing youre only allowed to pick one or two, and that all those other people will be unhappy with you if you take the time to reply? So, to all my writing friends out there, when you pitch to an editor: First, be happy that you receive a response either way. Its expensive to send rejections to so many people. That effort could easily explode into a full-time position with no hope of return on investment. Yes, it might be mannerly to offer a rejection, but when some rejection recipients get upset over the answer, you might understand why its easier not to reply at all. Second, be happy that the reply included editorial remarks. Someone cared. Third, be ecstatic if the reply leaves the door open to resubmit. Someone is reaching out. Finally, never bite the hand that has the potential to feed you. If you are rejected after all that back and forth, chill. The person on the other side took time with you. This is an opportunity for you, even if you are rejected. Get mad and theyll never consider future pieces. Yes, most of them will remember. Ill bet it never crossed your mind that you ought to be paid less because someone had to edit your work two or three times, either. That publication couldve even taken a loss buying the piece, when you look at the hourly pay of that editor. Be positive. Be proactive. Be thankful. Be nice. Trust me, it all comes around.

Divorce and it's effects in a child's life Essay

Divorce and it's effects in a child's life - Essay Example In fact, by the years 1999, more than half of all the American children had celebrated their 18th birthday without one or both parents due to divorce cases that had taken place earlier in their lives. Essentially, divorce has far-reaching implications in a child’s life, especially if such a divorce takes place in the early childhood stage (Fagan). For this reason, this paper investigates the impact of divorce on the present and future life of a child, considering the escalating divorce cases in the United States of America and all over the world. For many years, the society has been silent on divorce although it has adversely affected many children either emotionally or psychologically. Indeed, divorce between married parents can also have an adverse effect of the social wellbeing of their child (DeBord). Actually, more children live with a single parent in America today that they were over a decade ago. It is majorly because divorce has been on the rise in the United States and this normally affects the children in a greater extent (Fagan). Long ago, divorce used to be a taboo topic that no one in America wanted to talk about but the contemporary society has made it the order of the day. It actually appears as a simple legal reversal of the marital status of a person and virtually everyone, including persons of high calibre, goes through it (Royal College of Psychiatrists). While many people think that getting a divorce will help solve their martial challenges, the opposite is true to the extent that they face even more challenges in the process. Nonetheless, divorce among parents who have sired children is the most traumatic, particularly to their children. This is particularly so considering that even the mighty within the society are not left behind as far as the filing of divorce cases is concerned (DeBord). Despite the fact

Rhetorical analysis for a TV commercial Essay Example | Topics and Well Written Essays - 1000 words - 1

Rhetorical analysis for a TV commercial - Essay Example But for somebody who did not live in America and did not experience the fear of terror when the country was attacked, one can only empathize and be sensitive to what they went through. This is important to mention in this rhetorical analysis because this is the context of which the information advertisement was made. Ethos is the use of credibility and/or authority in making the message effective of an advertisement, speech or anything that a person would like to convey. Ethos removes the barrier of resistance and doubt among the audience of a message because they believe the person or institution who is giving the message. In the advertisement or information campaign, it is the US government who is giving the information through the Department of Homeland Security. The US government being credible among its citizen, it follows then that the commercial of Department of Homeland Security will be credible among the audience. The use of authority by mentioning the institution who provide the advertisement is also added by the way the clip was made. It is consistent with how law enforcements warns the people or guide them on what to do during a situation. It only asked to report anything suspicious because not all suspicious things are and thus made the clip very credible. Logos is the use of reason or logic to support the claim. This can be done either by making a good point or mentioning studies or statistics to support a message that would make it credible. In the clip, the logos or logic of the advertisement has to be read between the lines and one has to understand the bigger context of the video was made. It was made with the understanding that if one will not report what they see, then the government will not have an idea of the threats that are happening and that, terrorism might again attack them. It was not explained verbally why people has to report suspicious behavior but the people who will see the clip will

Rhetorical analysis for a TV commercial Essay Example | Topics and Well Written Essays - 1000 words - 1

Rhetorical analysis for a TV commercial - Essay Example But for somebody who did not live in America and did not experience the fear of terror when the country was attacked, one can only empathize and be sensitive to what they went through. This is important to mention in this rhetorical analysis because this is the context of which the information advertisement was made. Ethos is the use of credibility and/or authority in making the message effective of an advertisement, speech or anything that a person would like to convey. Ethos removes the barrier of resistance and doubt among the audience of a message because they believe the person or institution who is giving the message. In the advertisement or information campaign, it is the US government who is giving the information through the Department of Homeland Security. The US government being credible among its citizen, it follows then that the commercial of Department of Homeland Security will be credible among the audience. The use of authority by mentioning the institution who provide the advertisement is also added by the way the clip was made. It is consistent with how law enforcements warns the people or guide them on what to do during a situation. It only asked to report anything suspicious because not all suspicious things are and thus made the clip very credible. Logos is the use of reason or logic to support the claim. This can be done either by making a good point or mentioning studies or statistics to support a message that would make it credible. In the clip, the logos or logic of the advertisement has to be read between the lines and one has to understand the bigger context of the video was made. It was made with the understanding that if one will not report what they see, then the government will not have an idea of the threats that are happening and that, terrorism might again attack them. It was not explained verbally why people has to report suspicious behavior but the people who will see the clip will

Rhetorical analysis for a TV commercial Essay Example | Topics and Well Written Essays - 1000 words - 1

Rhetorical analysis for a TV commercial - Essay Example But for somebody who did not live in America and did not experience the fear of terror when the country was attacked, one can only empathize and be sensitive to what they went through. This is important to mention in this rhetorical analysis because this is the context of which the information advertisement was made. Ethos is the use of credibility and/or authority in making the message effective of an advertisement, speech or anything that a person would like to convey. Ethos removes the barrier of resistance and doubt among the audience of a message because they believe the person or institution who is giving the message. In the advertisement or information campaign, it is the US government who is giving the information through the Department of Homeland Security. The US government being credible among its citizen, it follows then that the commercial of Department of Homeland Security will be credible among the audience. The use of authority by mentioning the institution who provide the advertisement is also added by the way the clip was made. It is consistent with how law enforcements warns the people or guide them on what to do during a situation. It only asked to report anything suspicious because not all suspicious things are and thus made the clip very credible. Logos is the use of reason or logic to support the claim. This can be done either by making a good point or mentioning studies or statistics to support a message that would make it credible. In the clip, the logos or logic of the advertisement has to be read between the lines and one has to understand the bigger context of the video was made. It was made with the understanding that if one will not report what they see, then the government will not have an idea of the threats that are happening and that, terrorism might again attack them. It was not explained verbally why people has to report suspicious behavior but the people who will see the clip will

Rhetorical analysis for a TV commercial Essay Example | Topics and Well Written Essays - 1000 words - 1

Rhetorical analysis for a TV commercial - Essay Example But for somebody who did not live in America and did not experience the fear of terror when the country was attacked, one can only empathize and be sensitive to what they went through. This is important to mention in this rhetorical analysis because this is the context of which the information advertisement was made. Ethos is the use of credibility and/or authority in making the message effective of an advertisement, speech or anything that a person would like to convey. Ethos removes the barrier of resistance and doubt among the audience of a message because they believe the person or institution who is giving the message. In the advertisement or information campaign, it is the US government who is giving the information through the Department of Homeland Security. The US government being credible among its citizen, it follows then that the commercial of Department of Homeland Security will be credible among the audience. The use of authority by mentioning the institution who provide the advertisement is also added by the way the clip was made. It is consistent with how law enforcements warns the people or guide them on what to do during a situation. It only asked to report anything suspicious because not all suspicious things are and thus made the clip very credible. Logos is the use of reason or logic to support the claim. This can be done either by making a good point or mentioning studies or statistics to support a message that would make it credible. In the clip, the logos or logic of the advertisement has to be read between the lines and one has to understand the bigger context of the video was made. It was made with the understanding that if one will not report what they see, then the government will not have an idea of the threats that are happening and that, terrorism might again attack them. It was not explained verbally why people has to report suspicious behavior but the people who will see the clip will

Cloud Computing Essay Example | Topics and Well Written Essays - 750 words

Cloud Computing - Essay Example Tayade (2014) explains that due to the emerging complexity of mobile devices, security trends are becoming more prevalent in various firms. Yang et al. (2011) explains that cloud computing in organizations has been essential in the fact that it assists easier access and processing of information. The cloud computing systems have also assisted in effective storage of sensitive information in order to provide minimum security operations. The organizations have been made possible to use enforceable password to unlock screens and implement automatic lock on the device using cloud computing. Cloud computing systems also result in fixed device encryption, which has been installed to maintain the confidentiality of sensitive data whenever there is any theft or loss of the device. Anti-virus, firewall, or anti-malware software is installed in cloud computing systems (Tayade, 2014). Performing system scans has been beneficial since it assists check for any malicious threats or viruses. Ren et al. (2011) argue that cloud computing users do not install applications directly from the internet without having any assurance that the product to be installed is safe or has no malicious code. As such, restrictions on cloud computing users are advantageous because the operators can download applications from any websites and perform third-party software installation (Tayade, 2014). Cloud computing has become an attractive target for many cybercriminals, and the susceptibility of open source application is well documented. This occurs mainly in organizations that use mobile and cloud computing appliances to download apps without applying security practices like installing antivirus software to their devices (Tayade, 2014). Ren et al. (2011) indicate that when suspicious threat occurs, the organizations can limit and restrict mobile access by customers by applying some hardening steps to mitigate security trends. Various organizations face refined cyber security problems

Comparing and contrasting the marriages of John and Margaret Winthrop Essay

Comparing and contrasting the marriages of John and Margaret Winthrop and John and Abigail (Portia) Adams - Essay Example From the analysis that will be performed, it will be plainly obvious to the reader that even though these couples were relatively closely related, in terms of their historical life span and the fact that they both had strong relationships with their spouses, the nature of these relationships were quite dissimilar from one another. Ultimately, the only similarity that can be noted is with respect to the fact that both Abigail and John Adams as well as Margaret and John Winthrop experienced an unbelievably close and intimate relationship in which they shared a litany of their innermost thoughts, fears, longings, and goals. Firstly, with regards to a level contract, it can quickly be, even a cursory level of analysis, that Abigail and John Adams shared an unbelievably close relationship that was tamed with elements of mutual intellectual stimulation, political thought, humanistic interpretations of philosophy, and a litany of other hopes, dreams, and aspirations. As such, the relationsh ip that John and Abigail Adams shared was very much as strong as the relationship of Margaret and John Winthrop shared; however, the key differential was with regards the range and depth of topics that these two discussed within their letters. Whereas one particular letter may be concentric upon focusing on the health concerns that John and Abigail had at any particular time in their life, this discussion could easily segue into religious, philosophical, or political discussions with regards to the way in which the nascent Republic was growing. By means of comparison the relationship that Margaret and John Winthrop shared, as exhibited throughout their letters, was less expansive as compared to John and Abigail Adams. This should not be understood to mean that the relationship that Margaret and John Winthrop illustrated within their letters was somehow less fulfilling or less close than that which has been described between John and Abigail Adams. Rather, the key differential that c an be noted is with respect to the fact that Margaret and John Winthrop’s letters are almost exclusively formulated around a very rigid interpretation of religion and the means through which an Almighty power governs each and every aspect of life; no matter how negligible or no matter how seemingly trivial such an aspect might be. Whereas it is true that different topics besides religion are discussed, a return to religious the means and a focus upon the fact that no matter which alternative, the variant, or decision is brought about in the fullness of time, the Almighty will ensure His will is done. This of course begs the reader to question why Margaret and John Winthrop e’sxpended such a great deal of time and ink discussing the issues that they had. If indeed it were true that their faith was so strong that they placed any and all of their concerns into the divine hands of an Almighty God, one wonders why it was necessary to continually reference these issues and u ltimately end the conversation with a representation of the fact that God was in control and the only thing that they need to do about it was submit their will to him and pray. What can be understood with regards to the differential between these two relationships has to do with the dynamics of how they were formed. Whereas Abigail and John relied upon each other as a function of determining which course of action was best and how they should proceed and consider key situations within their lives,

3010 Essay Example | Topics and Well Written Essays - 750 words - 1

3010 - Essay Example nt significance to highlight that majority of the problems faced by the organizations always revolve around the management flaws, that trickle down to the employees (Shermon, 36). This contributes towards hampering the organizational performances. As such, the organization may be considerably impacted with failures in certain measures. In relation to the above, it is important to understand some of the eminent problems that most organizations always face that may always contribute towards organizational failures. One of the problems that contribute towards hindering success in organizational setups is the ineffective performance management processes employed within those organizational setups. In some situations, the organizational may fail to have any organizational performance management process in place. This is very critical for such organizations since lack of such performance management processes is always amongst the top ranking agents of failure (Shermon, 41). The other problem may take the form of lack of, as well as, ill-defined performance expectations. This may present major challenges towards the realization of success in the organizations. In some situations, the performance expectations may be poorly communicated to the staff, thereby acting as amongst the top ranked predisposing factors of organiza tional failure. Other than the listed above, the inconsistent management practices employed within organizations as well as companies may also hinder the realization of the success. Furthermore, the partial participation of the managers and some leaders may also be one of the agents of organizational failure in companies (Shermon, 56). This is a big problem since some leaders may be fully engaged in discharging the best of their efforts towards realization of good results, whereas others may essentially ignore managing the performance. This is akin to organizational failure. Therefore, in order to address these organizational challenges and problems, it

Persuasive Paper Against Teenage Pregnancy Assignment

Persuasive Paper Against Teenage Pregnancy - Assignment Example For this reason, it is likely for teenagers who got themselves pregnant at a young age to face economic problems after giving birth. Aside from the socio-economic impact on mother, teenage pregnancy could also affect the health of the mother since unprotected sexual activity increases their risk of becoming infected with sexually transmitted diseases like HIV, Gonorrhea and Chlamydia (Manlove, Terry-Humen and Papillo). Almost all teenage women who become pregnant at an early age are not mentally, physically, psychologically, and financially prepared for this kind of responsibility. Because of mental and emotional stress associated with teenage pregnancy, the overall well-being of the child becomes affected. Other than having a higher tendency for premature and low birth weight (Martin, Hamilton and Sutton), children born out of wedlock are most likely to suffer from physical and emotional abuse as they grow older (Hoffman). Having a teen pregnancy at home can influence younger children. Since the family members had no other choice but to accept the situation as it is, incidence of teenage pregnancy would gradually become an accepted behavior and family pattern (East and Jacobson, The younger siblings of teenage mothers: a follow-up of their pregnancy risk; East). In line with this, the negative socio-economic and health consequences associated with teenage pregnancy become a long-term cycle. Since teenage pregnancy could negatively affect young women’s future socio-economic status, work opportunities, the mother’s health, the well-being of the child, and the psychological and emotional condition of the family members, teenage pregnancy should be prevented by providing the students with early sex education. By doing so, young women can protect themselves not only from getting infected with sexually transmitted diseases but also the health and socio-economic consequences of becoming

3010 Essay Example | Topics and Well Written Essays - 750 words - 1

3010 - Essay Example nt significance to highlight that majority of the problems faced by the organizations always revolve around the management flaws, that trickle down to the employees (Shermon, 36). This contributes towards hampering the organizational performances. As such, the organization may be considerably impacted with failures in certain measures. In relation to the above, it is important to understand some of the eminent problems that most organizations always face that may always contribute towards organizational failures. One of the problems that contribute towards hindering success in organizational setups is the ineffective performance management processes employed within those organizational setups. In some situations, the organizational may fail to have any organizational performance management process in place. This is very critical for such organizations since lack of such performance management processes is always amongst the top ranking agents of failure (Shermon, 41). The other problem may take the form of lack of, as well as, ill-defined performance expectations. This may present major challenges towards the realization of success in the organizations. In some situations, the performance expectations may be poorly communicated to the staff, thereby acting as amongst the top ranked predisposing factors of organiza tional failure. Other than the listed above, the inconsistent management practices employed within organizations as well as companies may also hinder the realization of the success. Furthermore, the partial participation of the managers and some leaders may also be one of the agents of organizational failure in companies (Shermon, 56). This is a big problem since some leaders may be fully engaged in discharging the best of their efforts towards realization of good results, whereas others may essentially ignore managing the performance. This is akin to organizational failure. Therefore, in order to address these organizational challenges and problems, it

Budgets and Budgeting Process Math Problem Example | Topics and Well Written Essays - 750 words

Budgets and Budgeting Process - Math Problem Example For this it is important that the company take an initiative to put in place proper systems for tracing costs and allocation of budget. By installing these systems, we will be in a stronger position to generate true financial statements. And as you must be aware that strong systems of a company play a vital role in determine the share price of the initial public offering and the future share performance when the company shares are traded in the secondary market, therefore, it is important that we as a company, focused on growth, should concentrate on developing strong systems for our company. Recent researches conduct on the importance of setting up a budget for a company has revealed new and intriguing utility or a budget document. A budget of a company enables it to limit its expenditures, predict future income, profits and potential return on investment. Company budget has become a mean by which a company can exert control over its processes, and decide form of bonuses for its emp loyees. However, in order to have an accurate budget, it is important that the company’s management takes input from every process owner. It is of utmost importance that every process owner understands the corporate goals and objectives, and aligns their activities in accordance with these goals and objectives. By setting up benchmarks in place by means of a budget, we would be in a better position to assess the performance of a process owner and set his reward for his job accordingly. Moreover, by forming a budget, we would be in a better position to set future goals for our company and tailor our current business model in accordance with the dynamics of our business environment. This utility of a budget will help us to ensure that our company is in... From this study it is clear that a budget of a company enables it to limit its expenditures, predict future income, profits and potential return on investment. Company budget has become a mean by which a company can exert control over its processes, and decide form of bonuses for its employees. However, in order to have an accurate budget, it is important that the company’s management takes input from every process owner. It is of utmost importance that every process owner understands the corporate goals and objectives, and aligns their activities in accordance with these goals and objectives. By setting up benchmarks in place by means of a budget, we would be in a better position to assess the performance of a process owner and set his reward for his job accordingly. We need to be sure that every penny that we are investing in our operations is producing a substantial return, therefore, it is important that we take an initiative to generate an internal company budget.As the d iscussion highlights by forming a budget, we would be in a better position to set future goals for our company and tailor our current business model in accordance with the dynamics of our business environment. This utility of a budget will help us to ensure that our company is in a position to face unprecedented business circumstances. And since our current environment is extremely volatile, therefore, it would be a good idea to take precautionary measures that will ensure the survival this enterprise.

Jurlique Manufactures And Retails Marketing Essay

Jurlique Manufactures And Retails Marketing Essay Profile Founded in South Australia by a chemist and a horticulturalist in 1985, Jurlique manufactures and retails the purest, most powerful skin care products. The organic and biodynamic farm system, which was built to harvest materials for manufacture products, offers the advantages of providing nature, fresh and sustainable ingredients of products. All kind of skin care products including body care, shampoo, shower gel and essential oil with four fragrances, namely: rose, lavender, citrus and jasmine are available. Jurlique has expanded to over 20 countries. They insist to manufacture products through eco-friendly process and regularly attend activities of environmental protection. (Jurlique 2012) Mission Manufacture purest products which are made of completely organic and biodynamic materials without any chemical added. (Jurlique 2012) Company Positioning Jurlique offers pure and harmless products to help skin become more beautiful with affordable price. Customers will be impressed with the high quality of products and fresh fragrance. SWOT Analysis 2.4.1 Strengths With own organic farmland, sources of materials are sustainable to maintain stable product line.   (Adriana Noton n.d.) Products, which made from natural ingredients, are harmless to health with high skin care efficiency. Jurlique has worldwide presence in Asia-Pacific, Europe, North America and South America. (Jurlique 2012) Good reputation due to the contribution of environmental protection. The products are suitable to sensitive skin with hypoallergenic ingredients. (Adriana Noton n.d.) 2.4.2 Weaknesses Lack of differentiation from other competitors. 2.4.3 Opportunity As organic products are emphasized recently, customers tend to buy nature products which are not harmful to health. The brand awareness has been enhanced in Australia. Customers gradually find out the marvellous efficiency of using natural products. (Adriana Noton n.d.) 2.4.4 Threats There are a lot of competitors such as LOCCITANE, The Body Shop and Aesop, etc. More and more pretenders try to produce similar products and pronounce the same advantage of organic ingredients. (Adriana Noton n.d.) Advertising Objective 3.1. The immediate sales 1. Trying to grab the floating profits like impulse or unplanned purchase.   Ã‚  Ã‚   2. Fulfilling the sales function by represent the new product for existing   Ã‚  Ã‚  consumers who have built the brand loyalty already. 3. To remind the consumer to purchase this new product. 3. 2. The short-term goal 1. This advertising campaign would reinforce the original brand image by market extension. 2. It also would enhance the product exposure frequency to strengthen the brand or product recognition and popularity which lead to repeat purchase. 3. The campaign advocates the green, organic, healthy life style rather than a single perfume brand. 3.3. The long-round aims. 1. Make the consumers add the whole bunch of reliance credits in our brand equity account. 2. Trying to generate the new demands in existing market and get more market shares in this niche market. 3. Increasing the wide acceptance of our brand. Target Market Segmentation 4.1.1 Geographic- This new product-Essential oil perfume will be firstly launched in Australia where is the birthplace of Jurlique. We will run this product in flagship store of Brisbane, Sydney, Melbourne, Adelaide and Perth where have a large amount of population and potential opportunity to promote it. 4.1.2 Demographic- The target market will focus on females whose ages from 20 to 35 years old due to the fact that they have the most powerful ability of purchase. According to Australian Bureau of Statistics (2011), there is the highest population of female in the age level of 20 to 35. 4.1.3 Psychographic- Following the changes in the whole world, the concept of most people has been changed. Especially, people are taking notice of the ingredients of cosmetics. Hence, they do gradually keen on the natural, eco-friendly and organic product. 4.1.4 Socioeconomic- The target market focuses on university students and office ladies, hence, their income level may be low and middle. The average salary of white- collar workers is from 2500 to 5000 Australian dollars (Australia Average Salary Expenditure 2005). buying situation The products are appealed by females who value the protection of their body and health. Also, in current society, most people pay attention on environmental preservation. Hence, they prefer to purchase and search for nature-oriented products which would reduce the harms of human beings and environment. Target Audience The product of essential oil perfume is concentrated on the group of graduated students and office ladies (white collar workers) whose need the durable fragrance to reveal their temperament in every occasion. The majority of Jurlique customers will be women who start caring their skin and beauty. Hence, most products produced by Jurlique are designed with women in mind including perfume, body crà ¨me and lotion which protect womens skin. However, it is clear that women prefer having fragrance all day long. Therefore, it is a chance to do the research and development of oil perfume which have the efficacy of perdurability. Further, the consumption of cosmetic products has rapidly increased during festival time, such as Christmas, Mothers day, and Valentines Day. These women who purchase Jurlique products are between 20 to 35 years old. Product Positioning It is positioned on the aspect of slow fashion which emphasizes nature, eco-awareness, and health. The perspective of Jurliques essential oil perfumes is that the firm integrates the functional advantages of essential oils with our main scents which include jasmine, rose, lavender and citrus. Essential oil could assist customer in refreshing their mind, releasing their pressure and relaxing, also our new perfume would help females enhance their charm and self-confidence. Moreover, the ingredients of the essential oil perfumes are nature without chemical elements. Therefore, the new product would not injure customers body and health. Competitors 4.5.1 Competitive advantage Compared to Jurliques competitors, such as Loccitane and Aesop, they have similar philosophy and the same product categories. However, the new product of Jurlique could be distinguished from others, because our new product involves natural essential oils. In addition to this, the product of essential oil perfume has never been developed in the two firms of Loccitane and Aesop yet. Thus, this would have a high attraction on female market. Creative Message Strategy Theme The communication objectives As this oil perfume is a new product, the most important objectives are to enhance the customer awareness of the product, and impressed them by the first advertising. The product knowledge of nature and harmless ingredient can be conveyed in advertising. To stimulate the buying behavior by this creative advertising. Customer insight Customers gradually concern about nature and healthy ingredients of products, especially in food and those using for skin care. Message (à ¥Ã‚ ·Ã‚ ®Ãƒ ¥Ã¢â‚¬ ¦Ã‚ ©Ãƒ ©Ã‚ »Ã… ¾) Different from other women perfume advertising which emphasizes the appeal for men, Jurlique advertisement will focus on the distinctive features which are less harmful and helpful to relax with fresh fragrance to attract women who concern about the harmless ingredient of products and those who are under stress. Look and Style Appeals Media Objective 1. Reach 80% of the target audience at least 3.2 per three month. 2. Use selected media to provide coverage of approximately 40% of target audiences per month. 3. Design to launch the advertising on holiday period and four seasons. Media reach and frequency The major objective of the advertising is that provides the information of a new campaign to existing consumers and appeal a great number of potential target audiences through selected media. Also, Jurlique is established and well-known brand in Australia. Thus, low-frequency strategy and high-reach strategy are appropriate for the campaign, based on Wells et al. (2011), high-reach strategy and low-frequency strategy could be used to launch a new product with notable brand in order to deliver reminder and simple messages. In order to calculate effective frequency, the company use Ostrow frequency model, because Telmar (2010) reported that the goal of Ostrow model is setting up minimum effective frequency level to maximise reach level. Therefore, the lowest frequency of the campaign is 3.2. Besides, according to three selected media, Jurlique assumes that the campaign would catch about 40% of potential customers each month when the advertising launching, so the coverage is around 40%. Marketing Factors That Affect Effective Frequency Established brands -.2 -.1 + .1 + .2 New brands High market share -.2 -.1 + .1 + .2 Low market share Dominant brand in market -.2 -.1 + .1 + .2 Smaller, less well-known brands High brand loyalty -.2 -.1 + .1 + .2 Low brand loyalty Long purchase cycle -.2 -.1 + .1 + .2 Short purchase cycle(high volume segments) Product used occasionally -.2 -.1 + .1 + .2 Product used daily -.2 -.1 + .1 + .2 Needed to beat competition -.2 -.1 + .1 + .2 Advertising to older consumers, or children Copy Factors That Affect Effective Frequency Simple copy -.2 -.1 + .1 + .2 Complex copy Copy more unusual than competition -.2 -.1 + .1 + .2 Copy less unusual than competition Continuing campaign -.2 -.1 + .1 + .2 New copy campaign Product sell copy -.2 -.1 + .1 + .2 Image type copy Single king of message -.2 -.1 + .1 + .2 More different kinds of messages To avoid wear out: New message -.2 -.1 + .1 + .2 Older messages Larger ad units -.2 -.1 + .1 + .2 Small ad units Media Factors That Affect Effective Frequency Lower ad clutter -.2 -.1 + .1 + .2 High ad clutter Compatible editorial environment -.2 -.1 + .1 + .2 Incompatible environment Attentiveness high -.2 -.1 + .1 + .2 Attentiveness low Continuous advertising -.2 -.1 + .1 + .2 Pulsed or flighted advertising Few media used -.2 -.1 + .1 + .2 Many media used Opportunities for media repetition -.2 -.1 + .1 + .2 Fewer opportunities -.25 + -.13 + +.13 + +.26 = +.2 .2+ 3.0(Effective frequency base) = 3.2 (Modified effective frequency level) Media Selection 6.2.1 Television Nowadays, although the rapidly rise of social network advertising, the TV advertising is still regarded as the dominant form of media advertising, since it have several advantages which would not be easily replaced like large usage rate of TV , at least few hours occupation per person daily as well as the high reaching rate for different groups of audiences. According to responeseAbility Consumer Research (2001), there 52% of female purchase decisions would like to be affected by TV Advertising in Australia. Also, the target market of Jurlique are females whose ages from 20 to 35, as a result, TV advertising would be the most direct way for product exposure. Meanwhile, it could deliver the message combine audio and video at meantime which could stimulate people, especially for female, to generate advertising appeals or evoke the subconscious possessive willing by using ideal scenario to cater their perception (Fah Foon 2011). 6.2.2 Magazine According to Belch et al. (2012), magazines are a kind of media, which focus on specific target audiences. Also, Wells et al. (2011) stated that the percentage of females titles in the magazine market stands at about 65%. Thus, Jurlique would use this medium to publish its new advertising. In Australia, there are a variety of magazines for females. Jurlique is likely to promote its new perfumes advertising through three womens magazines such as Australian Womens Weekly, Marie Claire as well as Cosmopolitan, because the circulation and readership of these magazines in Australia are approximately above 100,000 and 400,000, and their target consumers age are between 18 and 55 (ACP Magazines, 2012 Pacific Magazines, 2012). As a result, the campaign in these magazines can be easily to catch particular customers of Jurliques fragrance. 6.2.3 Facebook The advantages of social network Due to the vast number of users, social network advertising can easily convey to those used the internet. The cost of social network advertising is significantly lower than other forms of advertising. The messages spread in social network are seen to be more reliable as they are shared by our friends rather than companies Social network create a route for customers to communicate directly to companies, as a result, the brand awareness and loyalty could be enhanced. (Socialolio 2012) Selection of Social network To compare the most popular social network Facebook and Twitter, we find out the age group of Facebook users (25-34) are closer to the target market of Jurlique perfume (Socialbakers 2012)(Alana Jessica Ward 2012). Besides, Facebook profiles can contain more detail than Twitter (ListsHere.com n.d.). What is more, Facebook allows company to provide photos, videos and longer descriptions. Consequently, Facebook fan page is more desirable to advertise the new products of Jurlique. Cost Free to create fan pages as well as post any information there . Reach rate The amount of fans of Jurlique AU is 16248. (Jurlique Australia 2012) According to the research, one Facebook post reach 12% of fans. (Josh Constine, 2012) The average fans which liked the posts from Jurlique fan page is 30. (Jurlique Australia 2012) The average amount of friends of Facebook users is 229. (Bianca Bosker, 2011) 16248ÃÆ'-12%+30ÃÆ'-229ÃÆ'-12%=1949.76+824.4=2774.16à ¢Ã¢â‚¬ °Ã‹â€ 2774 people One post could be seen by around 2774 people Scheduling We divide the product of oil perfume into four flavours to match four seasons. Thus, the product of oil perfume which is for spring season will be initially launched on the beginning of September through mass media which include magazine, television and Facebook from 1 September until the middle of September. After the time, the media of magazine and television will be paused until 15 November, but Facebook will still run all the year. Further, owing to the fact that Christmas day is on 25 December, the advertising of new fragrant perfume which is fit for summer season will be promoted from 16 November within three of mass media above until the end of December. Besides, December is a big sales month for Australian. Nevertheless, advertising period must be continued in one month. Furthermore, 14 Feb is Valentines day, as a result oil perfume with another new flavour will be popularized two weeks ago to match autumn. In addition to this, the mass media of magazine and television will b e carried out again. Moreover, sending perfume as a gift to mother will be a good choice. Hence, before Mothers day, the product will publish new scent for winter and this special day. Scheduling Year 2012 Month Sep. Oct. Nov. Dec. Day ~15 16~ ~15 16~ ~15 16~ ~15 16~ Magazine Television Facebook season spring summer Holiday Christmas Special Big Sales new spring new summer Scheduling Year 2013 Month Jan. Feb. Mar. Apr. May Jun. Jul. Aug. Day ~15 16~ ~15 16~ ~15 16~ ~15 16~ ~15 16~ ~15 16~ ~15 16~ ~15 16~ Magazine Television Facebook season summer fall winter Holiday Valentine Mum Special Big Sales à £Ã¢â€š ¬Ã¢â€š ¬ new summer new fall new winter Estimation of Cost Evaluation of performance For this new product-Oil Perfume, marketing team will carry out an available measuring research of its media campaign to rough execution to testing the final version before implementing, while this activity is running and once the campaign gets to its end. Jurlique is a successful company and has been established for a long time. Hence, Jurlique wants to enhance the business and be able to correct any mistakes, such as cost, on time, also increasing the efficiency of integrated marketing communication and making sure it takes the right media decisions by evaluating the campaign. (Belch, et al., 2009) Pretesting: June to August 2012 Testing positioning, image and brand identity: Jurlique would assess its new campaign concept on selected media. This could help it to understand that the messages in terms of positioning and image of advertising that Jurlique intend to launch are realized by its specific target audiences. Concept testing: At this stage, Jurlique want to evaluate the characteristics (namely slogans) of the advertising in customers mind. According to peoples feedbacks, the advertising team of Jurlique needs to make sure that how well the advertising will perform. How: Jurlique use online survey and focus group to investigate customers imagination and responses to its new campaign. Concurrent: September 2012 to August 2013 (campaign running) In the campaign process, con-current testing will keep working all year to obtain detail information of each stage and all relevant messages will not miss for marketing team. Image, effectiveness and awareness: While the campaign is launched by TV, magazines as well as Facebook, concurrent evaluation may help Jurlique to comprehend the advertising run correctly or not and obtain feedbacks from customers who saw the campaign. If the advertising is not working correctly, the advertising team can deal with it immediately. How: Coincidental survey- Jurlique use online questionnaires and random calling in order to realize what messages customers receive and get responses from them. Thus, Jurlique can obtain qualitative and quantitative information. Impact on sales: During this advertising campaign starts running, the marketing team will study its sales to track the influence of this new product. The purchased proportion will be studied in detail. How: Measuring the differential impact of different budget sizes, and the effects of brand or corporate image by tracking with the general sales statistical study. (Belch, et al., 2009) Concurrent: September 2012 to August 2013 (campaign running) When the campaign comes to the end around September to November, the marketing team will assess its final result in order to figure out whether the set objectives were reached or not. Post-testing not only identify what was doing best, but also serve as input into the future campaign planning. (Belch, et al., 2009) Impact on sales: While the advertising campaign is ended, marketing team will estimate its sales volume and analyze its profitability. In addition, they will judge specific aspects of the advertisement which provides the most efficiency to this new product. (Belch, et al., 2009) How: Comparing the used media tools and the sales statistical studies to determine how the advertising contributes to brand equity and how to optimize effectiveness. (Belch, et al., 2009) Attitudes and persuasion-Commercial reaction: Reference

The Writing of Stephen King Essay -- Literature, Writers

Steven King has long been known as one of the greatest authors of all time. He has been labeled "the King of Horror" and won many awards including the Medal of Distinguished Contribution to American Letters, 6 Bram Stoker awards, 6 Horror Guild awards, 5 Locus Awards, 3 World Fantasy Awards (including a Lifetime Achievement Award in 2004), the 1996 O. Henry award, a Hugo Award in 1982 for the non-fiction Danse Macabre. He was given a Lifetime Achievement Award in 2003 by the Horror Writers' Association and, controversially, a Medal for Distinguished Contribution to American Letters from the National Book Foundation in 2003. Upon giving the Medal to King the National Book Foundation said, But to every comment there is always a critc that has something negative to say, like Harold Bloom for instance who stated, Another critic, from norwaywrites.com, wrote in a similar sense talking about how Kings works are to the point of being unpublishable. He states, My senior Creative Writing professor in college, a National Book Award winning author, brought into us during a lecture on basic prose and readability a chapter excerpt from Stephen King's newest book at the time, Cell, and without telling us who wrote it asked us to read it and discuss. None of us had read the book yet, because apparently a college education is enough to scare people away from second rate penny stock fiction. We hated it. We marked it up, took it apart, rewrote it, and more or less declared it unpublishable before our professor informed us that it was in the New York Times Bestseller list and had already made more money than all of our college loans combined. He also states that his writings are atrocious and that "the Uncle Scrooge-esque money vault that he s... ...s he commits. This fact is only reinforced when Norton discovers Andy's bible in the safe. On the inside of the cover Andy writes, "Dear Warden, you were right. Salvation lay within. Andy Dufresne." As Norton opens the bible to the book of Exodus it is revealed that the bible had held Andy's rock hammer. The book of Exodus lends itself to Andy's own freeing of himself and the truth as Moses freed himself and the slaves. King implements a certain belief in a holy spirit so that it brings into the book that not necessarily everything is in our hands. By using this and the previously mentioned reference to blasphemies, King relates the story back to the reader. He shows that the main character is not someone out of the ordinary but a normal average person. This is what makes his horror novels scary and his other novels almost real, as mentioned in the opening paragraphs.